Web design and Web development
A website needs to be designed throughout in a simple and effective way so as to guide visitors to where they need to go. Different colour schemes and layouts may appeal to different target audiences and age ranges. If the wrong colour schemes are used, it may confuse the user and give the impression they are in the wrong place for what they want find. A badly designed layout would put the site’s navigation at a huge disadvantage. A poorly organised site will result in confusion. The key to website usability is to assist people to do what they want to do. With good navigation, we are simply helping users find what they want to find!
Online marketing / SEO
Our bespoke marketing service will open up a completely new customer base for your organisation. One of the primary methods used in online marketing is SEO (Search engine optimization). All our websites are designed search engine friendly for requested keywords and submitted to all search engines upon finished. This is a standard service included in all our prices. If you already have a website that is not currently appearing in search results or if it is not doing well, we offer a service to improve your searches with promising results.
Another favourable method used is pay-per-clicks. Having the correct management plan whilst using this method is crucial to ensuring that the correct people are viewing your site. Putting your campaign into the wrong hands will result in wasting your money. Impact have the experience and skills required to achieve maximum results from this method.
Can we get you to the top of Google search results?
This is a question that we are most commonly asked, and the answer is yes we can, however the pricing and time scaling of this totally depends on how competitive your industry and keywords are online. Obviously the less competitive the keywords, the quicker and cheaper the process is, the number of desired phrases also has an affect.
It is absolutely essential that the right keywords are chosen. We ensure this by carrying out thorough, relevant research prior to starting your campaign. Part of this research will tell you how many people actually search for your keywords on a monthly basis locally, nationally and globally.
How do you know you are getting visitors?
At the end of each month we can send you what is called a Google Analytics report, this shows you a detailed breakdown, which includes the following plus many more;
- Number of visitors that month.
- Traffic sources.
- Average time on site.
- Pages viewed.
- Bounce rate (leaving the site instantly).
- Search phrases used through search engines to reach website.
Freephone: 0800 0842 025 Mobile:07533229190 Email:info@impactprowebdesign.co.uk
